"The reports of my death are greatly exaggerated"

God Steve Jobs came on stage on Tuesday with "The reports of my death are greatly exaggerated" writ large on the screen behind him. If the health of one company and its CEO were intricately connected, so it is with Jobs and Apple.

Unfortunately, although Jobs had some nice product evolutions to announce - thinner iPod Touch, new iPod nano in rainbow colours and a much cheaper iPod shuffle, the announcements didn't have any killer qualities. Apple shares declined 4% by the time Jobs got off the stage. That makes a 25% fall YTD, showing that (see Monday post) "Eventually even Apples fall" in these difficult economic times.